Publicity Campaign

The Show Organiser operates a series of all-year-round marketing activities and promotional campaigns to generate the widest publicity impact for MEGA SHOW

E-mailing and Direct Mailing

of promotion leaflets and invitation letters to target buyers including importers, department stores, mail-order companies, chain stores, supermarkets, retailers, distributors, wholesalers, agents and sourcing companies


in relevant trade magazines, publications and newspapers; online banner adverts in major trade websites

Social Media Promotion

on Facebook, Twitter, YouTube & WeChat

Promotion at Sponsoring Hotels

Display of promotional tent cards and flyers at a number of sponsoring hotels in Hong Kong during April and October peak trade fair periods

Press Releases

Liaison with press and media channels to generate special media coverage, feature articles, advertising and press releases on MEGA SHOW

Promotion at Major Trade Fairs

Special promotion stands and marketing activities for MEGA SHOW at relevant international trade fairs to recruit target trade buyers

Visiting of Major International Trade Fairs

Sending the sales & marketing team to visit major international trade fairs in person to promote Mega Show and recruit trade buyers

Fair Listing

Listing the show details in major international trade fair calendars (both print and online media).