Mack & Zack Toys Limited

These Cookie Guidelines apply to the websites of trade shows organized and / or managed by Comasia Limited (also known as "Comasia trade show websites” hereunder).

COOKIES

What are cookies?

When you visit Comasia trade show websites, information is stored on your terminal device in the form of cookies. Cookies are small files which are stored on your device and which store certain settings and data for communicating with Comasia trade show websites via your browser. Cookies allow Comasia Limited e.g.to adapt a website to your interests or to save your password so that you do not have to re-enter it every time. Comasia Limited does not collect any personal data through the cookies if you have not given your consent.

Types of cookies

Strictly necessary cookies are required for you to move around the Comasia trade show websites and use their basic functions, such as the assignment of anonymous session IDs to bundle a number of related queries to one server.

Performance cookies collect information about the use of the Comasia trade show websites, such as the Internet browser and operating systems used, domain names of websites from which you came, number of visits, average time spent and pages accessed. Performance cookies do not store any information that enables personal identification of the user. Performance cookies are intended to improve the user-friendliness of websites and thus the user experience.

Functional cookies enable a website to store information that has already been provided and to offer the user improved, more personalised functions and to facilitate requested functions such as the playback of videos.

Advertising cookies are used to offer content that is relevant to the user and adapted to his/her interests. Advertising cookies are also used to limit the frequency of an ad and to measure and influence the effectiveness of advertising campaigns.
Advertising cookies register whether a website has been visited or not and what content has been used. This information may be shared with third parties, such as advertisers. Advertising cookies are often linked to page functionalities of third parties.

Social media cookies are necessary for you to share content from Comasia trade show websites via social media channels such as Facebook or Twitter. Further information can be found in the guidelines of the relevant social media company. Not all of these cookies may be deployed when you use Comasia trahoweverde show websites.

Disabling of cookies

You can utilise the full functionality of the Comasia trade show websites with the help of cookies. If you disable cookies, certain expected functionalities may not be available to you.

If you do not want cookies, you can set your browser to disable them. There are also special opt-out functions that you can use (below). Most browsers offer different ways to protect your privacy, including deleting cookies from your device, blocking all cookies or warning you before a cookie is saved. The browser does not prevent previously set cookies from continuing to function on your device unless you have deleted all cookies in your browser settings.

The instructions for managing cookies in your browser can usually be found in the browser's Help section or in the operating instructions of your device.

You can object to the collection and storage of data at any time with effect for the future by sending an exclusion cookie to opt-out.

ANALYTICS SERVICES

Google Analytics

Comasia Limited uses Google Analytics, a web analysis service of Google Inc. (Google). Google Analytics uses "cookies” which are saved on your device to help the websites analyse how users use them. This cookie-based information on how you use the websites is then sent to a Google server in the USA where it is stored. However, if IP anonymisation is enabled on the websites, your IP address is first truncated by Google within the member states of the European Union and other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. Google uses this information on behalf of Comasia Limited to evaluate your use of the websites, to compile reports on website activities and to provide Comasia Limited with further services associated with the use of the websites and the Internet.

The IP address sent by Google Analytics from your browser will not be combined with any other data by Google.

You may prevent cookies from being saved by making the appropriate setting in your browser. In this case, however, you may not be able to use all functions of the Comasia trade show websites in full. Furthermore, you can prevent the website usage data (including your IP address) recorded by the cookie from being sent to Google, or prevent Google from processing this data, by downloading and installing the browser plug-in available in the following link: http://tools.google.com/dlpage/gaoptout?hl=de

The websites of Comasia Limited use Google Analytics with the extension "anonymizeIp()". IP addresses are then further processed in truncated form, thereby preventing personal identification. If the data collected about you contains a personal reference to you, it will be excluded immediately and the personal data deleted at once.

Comasia Limited uses Google Analytics to analyse and regularly improve the use of our websites. The statistics thus obtained help Comasia Limited to improve the service it offers and make it more interesting for you as a user. In the exceptional cases in which personal data is transferred to the USA, Google is regulated by the EU-US Privacy Shield, http://www.privacy-shield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 para. 1 sentence 1. f GDPR.

Third party provider details: Google Dublin, Google Ireland Ltd.; Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

User conditions: http://www.google.com/analytics/terms/de.html
Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy Policy: http://www.google.de/intl/de/policies/privacy

The Comasia trade show websites also use Google Analytics for device-independent analysis of visitor flows. This is carried out on the basis of a user ID. You can disable the cross-device analysis of your usage in your customer account under "My data", "Personal data".

Google-Re/Marketing-Services

Comasia Limited uses the marketing and remarketing services ("Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), on the basis of its legitimate interest, i.e. interest in analysis, optimisation and economic operation of its websites as defined in Article 6 para. 1 sentence 1 f GDPR.

Google is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

The Google marketing services allow Comasia Limited to display advertisements for and on its websites in a more targeted manner in order to present users only with advertisements that potentially correspond to their interests. In cases in which users are shown e.g. ads for products they have shown an interest in on other websites, this is referred to as "remarketing". Google executes a Google code for this when users call up websites on which Google marketing services are active, and remarketing tags (invisible graphics or codes) are integrated into the website. With their help, an individual cookie is stored on the user's device or comparable technologies are used. Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content s/he is interested in and which offerings s/he has clicked on. Furthermore, technical information is collected about the browser and operating system, linking websites, time of visit as well as further information about the use of the website. The users’ IP addresses are also recorded: Comasia Limited, within the framework of Google Analytics, indicates that the IP address must be truncated within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases transferred in full to a Google server in the USA and truncated there. The IP address is not combined with the user's data within other Google services. Google may also link the above information to similar information from other sources. If the user then visits other websites, ads can be displayed which are tailored to his/her interests.

Users' data is processed in pseudonymised form within Google marketing services. This means that Google does not store and process e.g. the names or e-mail addresses of users, but processes the relevant data in relation to the cookies within pseudonymised user profiles. This means that, from Google's point of view, the ads are not managed and displayed for a specific person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data in non-pseudonymised form. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

One of the Google marketing services used by Comasia Limited is the online advertising program "Google AdWords". Each AdWords customer receives his or her own "conversion cookie". This prevents cookies from being traced via the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.

Comasia Limited can integrate third-party advertisements on the basis of the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to place ads based on users' visits to these or other websites on the Internet.

Furthermore, Comasia Limited can use the "Google Tag Manager" to integrate and manage Google analysis and marketing services into the website.

Further information on Google's use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google's data protection declaration can be accessed at https://www.google.com/policies/privacy

If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

Facebook Pixel, Custom Audiences und Facebook Conversion

On the basis of legitimate interest in, and for the purposes of, the analysis, optimisation and economic operation of the websites, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within the websites of Comasia Limited.

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection law

(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook is able to determine the visitors of the website as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, Comasia Limited uses the Facebook Pixel to display the Facebook ads only to Facebook users who have also shown an interest in the website or who have certain characteristics (e.g. interest in certain topics or products as determined on the basis of the websites visited) that Comasia Limited transmits to Facebook (so-called "custom audiences"). The Facebook Pixel also ensures that the Facebook ads correspond to the potential interest of the users and are not a source of annoyance. Comasia Limited can also use the Facebook Pixel to monitor the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users have been redirected to a website after clicking on a Facebook advertisement (so-called "conversion").

Facebook processes the data in accordance with the Facebook Data Usage Policy. Accordingly, general information on the display of Facebook ads can be found in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

You can object to data collection by the Facebook Pixel and use of your data to display Facebook ads. Visit the page set up by Facebook and follow the instructions on usage-based advertising preferences in order to set the types of ads you see within Facebook: https://www.facebook.com/settings?tab=ads.

The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may also object to the use of cookies for reach measurement and for advertising purposes via the disable page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

SOCIAL MEDIA

Use of social media plug-ins

Comasia Limited uses the following social media plug-ins: [Facebook, Google+, Twitter, Xing, T3N, LinkedIn, Flattr]. Comasia Limited uses the two-click solution. This means that when you visit the Comasia trade show websites, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in is recognisable from the marking on the box above its initial letter or from the logo. Comasia Limited allows you to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field to enable it will the plug-in provider be informed that you have accessed the corresponding Comasia trade show website. The data specified in this declaration is also transmitted. In the case of Facebook and Xing, the IP address is anonymised immediately after collection, according to the respective providers in Germany. By activating the plug-in, you transfer your personal data to the respective plug-in provider, where it is stored (in the USA for US providers). Since the plug-in provider collects data mainly via cookies, we recommend that you delete all cookies in your browser's security settings before clicking on the greyed-out box.

Comasia Limited has no influence over the data collected and the data processing processes, nor is Comasia Limited aware of the full extent of data collection, the purposes of the processing or the storage periods. Comasia Limited also has no information regarding the deletion of the data collected by the plug-in provider.

The plug-in provider stores the data collected about you in the form of user profiles and uses these for advertising and market research purposes and/or for tailoring the design of its website. Such evaluations are conducted above all for the presentation of tailored advertising (including for users who are not logged in) and in order to inform other social network users about your activities on the websites. You have a right to withdraw consent for the creation of such user profiles; to do so you must contact the respective plug-in provider. Through the plug-ins Comasia Limited allows you to interact with social networks and other users; this enables us to improve the service Comasia Limited provides and make it more interesting for you as a user. The legal basis for use of the plug-ins is Article 6 para sentence 1 Satz1. f GDPR.

The data is forwarded regardless of whether or not you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, the data Comasia Limited collects from you is assigned directly to your account with the plug-in provider. If you click the activated button and, e.g., link to the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. Comasia Limited recommends that you log out regularly after using a social network, especially before activating the button, as you can then avoid being assigned to your profile with the plug-in provider.

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of the following providers below. They will also provide you with further information about your rights and the privacy protection setting options.

Addresses of the respective plug-in providers and URLs of their data protection policies:

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA
http://www.facebook.com/policy.php

Further information on data collection
http://www.facebook.com/help/186325668085084
http://www.facebook.com/about/privacy/your-info-on-other#applications
http://www.facebook.com/about/privacy/your-info#everyoneinfo

Facebook is regulated by the EU-US Privacy Shield
https://www.privacyshield.gov/EU-US-Framework

Google Inc., 1600 Amphitheater Parkway, Montainview, California 94043, USA
https://www.google.com/policies/privacy/partners/?hl=de

Google is regulated by the EU-US Privacy Shield
https://www.privacyshield.gov/EU-US-Framework

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA
https://www.twitter.com/privacy

Twitter is regulated by the EU-US Privacy Shield
https://www.privacyshield.gov/EU-US-Framework

Xing AG, Gänsemarkt 43, 20354 Hamburg, DE
http://www.xing.com/privacy

T3N, yeebase media GmbH, Kriegerstr. 40, 30161 Hannover, Germany
https://t3n.de/store/page/datenschutz

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA
http://www.lindedin.com/legal/privacy-policy

LinkedIn is regulated by the EU-US Privacy Shield
https://www.privacyshield.gov/EU-US-Framework

Flattr Network Ltd. mit Sitz in 2nd Floor, White bear yard 114A, Clerkenwell Road, London, Middlesex, England, EC1R 5DF, UK
https://flattr.com/privacy

Integration of Google Maps

Comasia Limited uses Google Maps on its websites. This enables Comasia Limited to display interactive maps directly on the website and gives you the convenience of using the map function.

When you visit the website, Google is informed that you have accessed the corresponding subpage of the Comasia trade show websites. The data specified in this declaration is also transmitted. This is independent of whether or not you have a Google user account which you are logged in to. If you are logged in to Google, your information will be directly assigned to your account. If you do not wish to be assigned to your Google profile, you should log out before activating the button. Google stores your data in the form of user profiles and uses these for advertising and market research purposes and/or for tailoring the design of its website. Such evaluations (even for users who are not logged in) are conducted in particular for the delivery of tailored advertising and in order to inform other social network users about your activities on the Comasia trade show websites. You have a right to withdraw consent for the creation of these user profiles; contact Google directly to do so.

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declaration of the provider. This also contains further information about your rights and the privacy protection setting options: http://www.google.de/intol/de/policies/privacy.

Google also processes your personal data in the USA and is regulated by the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Google Fonts

Comasia Limited integrates "Google Fonts" from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

Comasia Limited integrates the bot recognition function, e.g. for online form entries, of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

How is your information used?

Personally identifiable information is information that identifies you as an individual: your name, address, telephone number and e-mail address. This information may apply to you personally or to your workplace.

Matchmaking uses your information to match you with other people and companies that match your criteria and participate in events for which you have registered.

Information we receive from third parties

Your personally identifiable information may come from information provided to us by third parties such as an event, exhibition or conference management company. Your personal data will only be used in connection with the event from which the data originates. In most cases, your profile information will be generated from the answers you provided when registering for an event, or from the information you posted in the exhibition catalogue / on the showcase website.

Updating your personal information

Matchmaking contains a 'Manage your profile' page in your user account. Here you can update all information we store about you. If you have problems accessing the system, please contact us at [email protected].

Information sharing

Matchmaking will ONLY share your information with the organisers of the event. Any changes in your personal or demographic information may be forwarded to the organisers and their registration systems to maintain data consistency and accuracy.

Confirmed contacts will receive your contact details shortly before the show in order to be able to contact you during the event.

Use of cookies

Matchmaking uses cookies to improve the user experience and tailor content to the individual user.

Matchmaking also uses cookies to track how users make use of our website. The tracking of cookies stores user information that cannot be identified, such as country of origin, type of Internet connection and pages visited on the website.

Users can disable cookies in their Internet browser. However, this may limit the visitor experience of our website. For more information on managing cookies, please refer to your browser's help pages.